Frieze Bespoke is an exclusive opportunity for those interested in collecting art to explore Frieze London or Frieze Masters accompanied by an independent art specialist.

With personal introduction to art and galleries, each tour is a unique journey, created with your interests and budget in mind.

Each tour lasts approximately 2 hours and includes up to four people.

Prices begin at £350 per group, including admission to the fair.

Make an enquiry through our Booking Form below, and we will get back to you as soon as possible.

Need Inspiration?

If you’re seeking inspiration, or would appreciate an overarching introduction to the fairs, our guides can recommend the following itineraries:

  • Starting an Art Collection

    A beginner’s guide to collecting art, covering basics such as gallery types (blue chip, emerging), artwork categories (unique works, editions), media (painting, sculpture, new media, photography etc.) through a tour of the fair’s highlights.
  • Emerging Talents

    Paying special attention to the Focus section of Frieze London, discover the names of tomorrow – the most exciting collectible work from the world’s leading emerging artists and younger or new-generation galleries.
  • From Ancient to Modern

    An introduction dedicated to the unique pleasure and challenge of collecting historical art. Covering Frieze Masters’ unique scope of thousands of years of art and including the fair’s curated sections Spotlight and Collections.
  • Women Artists

    Explore Frieze London’s new section, Sex Work: Feminist Art & Radical Politics, dedicated to pioneering women artists since the 1960s and their impact on many artists working today.

Booking Form

Fill in the Booking Form, or contact us directly on bespoke@frieze.com.

We will set up a consultation by email to help clarify your interests and requirements, and then confirm the date and time of your booking, as well as information on your guide.