Frieze Bespoke is an exclusive opportunity for those interested in collecting art to explore Frieze London or Frieze Masters accompanied by an independent art world professional.

With personal introduction to art and galleries, each tour is a unique journey, created and curated with your interests and background in mind.

Each tour lasts approximately 2 hours and includes up to four people.

Prices begin at £350 per group, including admission to the fair for two people.

Make an enquiry through our Booking Form below, and we will get back to you as soon as possible.

Need Inspiration?

If you’re seeking inspiration, or would appreciate an overarching introduction to the fairs, our guides can recommend the following itineraries:

  • Explore Frieze Masters with Internationally Renowned Art Experts

    Book a Bespoke tour at Frieze Masters with internationally renowned art authorities Marilyn McCully and Pr. David Ekserdjian. With specialised expertise ranging from Picasso, to Italian Renaissance, bronze sculpture and the history of collecting, these tours are a special exclusive addition to this year’s Bespoke offer.
  • Starting an Art Collection

    A beginner’s guide to collecting art, covering basics such as gallery types (blue chip, emerging), artwork categories (unique works, editions, multiples etc.), artist profiles (cutting edge, iconic, rediscovered) through a targeted tour of the fair’s highlights.
  • Young Talents

    Paying special attention to the Focus section at Frieze London, discover the names of tomorrow – the most exciting collectible work from the world’s leading emerging artists and younger or new-generation galleries.
  • From Ancient to Modern

    An introduction to the unique pleasure and challenge of collecting historical art at Frieze Masters, including curated sections Spotlight and Collections. Covering a unique scope of thousands of years of art, from antiquities, tribal and illuminated manuscripts, to Old Masters, to late 20th century painting, sculpture and photography works.

Booking Form

Fill in the Booking Form, or contact us directly on bespoke@frieze.com.

We will set up a consultation by email to help clarify your interests and requirements, and then confirm the date and time of your booking, as well as information on your guide.